MiCA offers a harmonized regulatory framework for crypto in the EU but reverse solicitation remains one of the only viable paths for third-country firms to engage EU clients without full authorization. However, ESMA’s strict interpretation is narrowing that path fast.

In this expert-led virtual panel, we’ll unpack what reverse solicitation really means, how national regulators are interpreting the rules, and what firms need to do to stay compliant without sacrificing growth.

From affiliate marketing to speaking at conferences, from passive web traffic to product upgrades, we’ll cover what’s in bounds, what’s out, and how to document it all.