Regional Marketing Manager, APAC

About Solidus Labs

At Solidus, we are shaping the financial markets of tomorrow with cutting-edge  compliance and security solutions that protect investors, enhance transparency, and ensure regulatory compliance across traditional financial assets and crypto markets. 

With the rapid expansion of digital assets into traditional finance, we are growing our marketing team to accelerate brand awareness, demand generation, and engagement across key industry players.

At Solidus, we believe that great marketing is built on collaboration, creativity, and measurable impact. Our Field Marketing Manager will play a pivotal role in shaping our go-to-market strategy for crypto and non-crypto accounts, leading strategic event activations, building deep relationships with key market participants, and aligning regional marketing initiatives with sales objectives.

The Position

We’re looking for a Field Marketing Manager who thrives at the intersection of relationship-building, strategic event execution, and account-based marketing (ABM). In this role, you will own the strategy, development, and execution of high-impact in-person and virtual events, exclusive executive engagements, and regional marketing campaigns designed to directly drive pipeline growth and accelerate sales cycles.

Success in this role requires a strategic mindset, a hands-on approach, and deep collaboration with sales, business development, product marketing, and customer success teams worldwide. You’ll be responsible for creating high-value, targeted brand experiences that resonate with compliance and risk management professionals, including Chief Compliance Officers (CCOs), regulators, and market surveillance teams. Your ability to align field marketing efforts with key compliance challenges and regulatory priorities will be critical in positioning Solidus Labs as the trusted leader in crypto and TradFi compliance space.

Responsibilities:

Event & Field Marketing Strategy

• Own the full lifecycle of regional field events (including VIP roundtables, private executive dinners, industry conferences, roadshows, and invite-only forums) - from concept and planning through on-site execution, lead capture, and post-event reporting.
• Partner with industry associations to co-market and amplify Solidus’ presence at regional events.
• Manage regional event logistics end-to-end, including venue selection, speaker coordination, branding, attendee engagement, and post-event follow-ups. 
• Plan, source, and manage swag and ABM gifting programs, ensuring brand consistency, cultural relevance, and logistical efficiency across the region.
• Manage line-item field marketing budgets, including events, travel, swag, and regional vendors.
• Willingness to travel frequently across the APAC region and support on-site execution, including evenings and occasional weekends.

Account-Based Marketing (ABM) & Regional Campaigns

• Work closely with the GTM representatives - sales and pre-sales, SDRs, and customer success managers - to design and execute targeted ABM programs for strategic accounts.
• Develop playbooks and toolkits that empower  GTM representatives to maximize event-driven opportunities.
• Develop and deploy multi-channel campaigns (email, digital, social) aligned with regional sales objectives.
• Lead the development of localized, high-impact marketing materials tailored to key accounts and regulatory audiences.
• Own and optimize pre-event and post-event lead nurturing strategies, ensuring strong sales follow-up and conversion.

Required Skills and Experience:

• 3+ years of proven B2B marketing experience, with a strong focus on field marketing or event marketing, ideally in B2B fintech, SaaS, or financial services.
• Proven track record of executing successful in-person and virtual events that drive lead generation and pipeline growth.
• Experience in account-based marketing (ABM) and regional demand generation.
• Comfortable working in a fast-paced, high-growth environment with evolving priorities.
• Strong project management skills, able to juggle multiple priorities and execute high-profile initiatives under tight deadlines.
• Experience with HubSpot to track engagement and measure impact.
• Exceptional communication and relationship-building skills, with a strong ability to engage executives and industry leaders.
• Self-motivated, capable of working independently, and maintaining effective communication with remote management.
• Creative thinker—you bring innovative ideas to elevate the Solidus brand and differentiate us in the market.
• Singapore-based, hybrid work.
• This is a matrixed role with a direct reporting line to the Regional Lead and a dotted-line to the VP of Marketing. The ideal candidate is comfortable operating with multiple senior stakeholders, managing competing priorities, and proactively aligning regional execution with global marketing direction without constant oversight.