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Solidus Labs Brand Guidlines

a guide to our visual identity, what it stands for, and how to fit
our core brand assets together in our visual communications

Colors

By choosing our primary color -Solidus' yellow we hope to illuminate Wall Street and traditional finance with a yellow beam of shining light.

Primary Colors:

The color that defines us. One dominant moment per layout — titles, key numbers, CTAs.
Solidus Light Yellow
#FEE282
Solidus Light Yellow
#FEE282
Solidus Light Yellow
#FEE282
Solidus Yellow
#FFCD26
Solidus Light Yellow
#FEE282

Secondary accents

Support and complement
Cornflower Blue
#50A9FF
Hot Pink
#FB87C6
#C2E1FF
#FFD8ED

Tier 2 — Foundation

The stage on which identity colors perform. backgrounds and text
Solidus Black
#0f181b
Deep Royal
#021ABD
White Smoke
#EEF0F4
White
#FFFFFF

Tier 3 — Functional

Semantic colors reserved for status, data
Cucumber
#1DCA77
Tomato
#F17059
Mandarin
#FFA040
Crypto Purple
#B070FF
Neon Teal
#00FFCD
#8EE5BB
#F4967F
#FFE3C6

Typography

Our typography, like our company, is moving in the space between the traditional, the future aspirations and the present, while keeping in mind aesthetics and accessibility
Download brand fonts

Primary typeface

Headers
Funnel Display Light - 300

Titles

Funnel Display Light - 300

Typeface for running text

Founded in 2018 by a team of Goldman Sachs FinTech engineers wiwith the mission of enabling safe and regulated crypto marketsand bridging traditional finance and crypto

Poppins Light - 300         Poppins Bold - 600

Correct use of color and typography:

Visual Values

Our Visual Values is designed to represent our core brand expression
Transformation
Gradient
Order and Stability
The Baseline
Data convergence
The Pixel Splash
Sun, Dawn
The Glow
Safeguarding and coverage
The Halo
Light and transparecy
The Shades

Photography

Architectural patterns represent the industry we work in.
Our industry is monumental and historic, yet looks forward and aspires to use the latest technology advancement to leave a mark for generations to come.

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