Solidus Labs Brand Guidlines

a guide to our visual identity, what it stands for, and how to fit our core brand assets together in our visual communications

Solidus Labs Logo

Our logo embodies Solidus' unique mission, consisting of a geometric image of the letter S - illustrated by three block shapes stacked vertically - and a half circled halo, with the words SOLIDUS LABS to the left of the S symbol.
The S and the halo illustration communicates our technological approach to a multi-dimensional investors’ protection on Web3, the domain in which we operate, blazing the trail to the financial markets of tomorrow.

Logo varitations

Logo on white
Logo on Dark navy
Logo on Solidus yellow
Logo on Solidus Black

The Icon

Icon on Dark
Icon on Solidus yellow
Icon on light
Solidus Yellow Icon

Clearspace

Icon on light
Icon on Dark

Logo Do's and Dont's

DO
use the on dark version on dark backgrounds
DO
use the mono dark logo on light colored background
DO
use the mono light logo on dark colored background
DON'T
use the full color logo on a colored background
DON'T
use the mono white logo on yellow background
DON'T
use the logo on patterns that compete with the logo
DON'T
manipulate the logo, or mix different brand elements
DON'T
fill the logo with a gradient
DON'T
fill the logo with solidus yellow
DON'T
tilt, rotate, stretch, or distort the logo in any way
DON'T
remove the icon from the wordmark
DON'T
invade the logo's personal space with any sort of tagline or text

Colors

By choosing our primary color -Solidus' yellow we hope to illuminate Wall Street and traditional finance with
a yellow beam of shining light.

Primary Colors:

Solidus Yellow
#FFCD26
White Smoke
#EEF0F4
Solidus Black
#0f181b
Solidus Light Yellow
#FEE282
White
#FFFFFF
Dark Navy
#1A3039

Additional Colors:

Typography

Our typography, like our company, is moving in the space between the traditional, the future aspirations and the present, while keeping in mind aesthetics and accessibility

Primary typeface

Headers
Source serif pro bold - 700

Titles

Barlow light - 300

Typeface for running text

Founded in 2018 by a team of Goldman Sachs FinTech engineers wiwith the mission of enabling safe and regulated crypto marketsand bridging traditional finance and crypto

Nunito sans light - 300         Nunito sans Semi Bold - 600

Correct use of color and typography:

Photography

Architectural patterns represent the industry we work in.
Our industry is monumental and historic, yet looks forward and aspires to use the latest technology advancement to leave a mark for generations to come.

Visual System

Our Visual System is designed to represent our core brand values
Transformation
Gradient
Stability
The Baseline
Order and Consistency
The Grid
Shedding Light
The Glow
Safeguarding
The Halo
Light and transparecy
The Shades