Solidus Labs Brand Guidlines

a guide to our visual identity, what it stands for, and how to fit our core brand assets together in our visual communications

Solidus Labs Logo

Our logo embodies Solidus' unique mission, consisting of a geometric image of the letter S - illustrated by three block shapes stacked vertically - and a half circled halo, with the words SOLIDUS LABS to the left of the S symbol.
The S and the halo illustration communicates our technological approach to a multi-dimensional investors’ protection on Web3, the domain in which we operate, blazing the trail to the financial markets of tomorrow.

Logo varitations

Logo on white

Logo on Dark navy

Logo on Solidus yellow

Logo on Solidus Black

The Icon

Icon on Dark

Icon on Solidus yellow

Icon on light

Solidus Yellow Icon

Clearspace

Icon on light

Icon on Dark

Logo Do's and Dont's

DO

use the on dark version on dark backgrounds

DO

use the mono dark logo on light colored background

DO

use the mono light logo on dark colored background

DON'T

use the full color logo on a colored background

DON'T

use the mono white logo on yellow background

DON'T

use the logo on patterns that compete with the logo

DON'T

manipulate the logo, or mix different brand elements

DON'T

fill the logo with a gradient

DON'T

fill the logo with solidus yellow

DON'T

tilt, rotate, stretch, or distort the logo in any way

DON'T

remove the icon from the wordmark

DON'T

invade the logo's personal space with any sort of tagline or text

Colors

By choosing our primary color -Solidus' yellow we hope to illuminate Wall Street and traditional finance with
a yellow beam of shining light.

Primary Colors:

Solidus Yellow
#FFCD26

White Smoke
#EEF0F4

Solidus Black
#0f181b

Solidus Light Yellow
#FEE282

White
#FFFFFF

Dark Navy
#1A3039

Additional Colors:

Tomato
#F17059

Cucumber
#67C082

Cornflower Blue
#44ADD5

Plum
#AE90C2

#F4967F

#BADDA8

#C1E7EE

#FB87C6

Typography

Our typography, like our company, is moving in the space between the traditional, the future aspirations and the present, while keeping in mind aesthetics and accessibility

Primary typeface

Headers

Source serif pro bold - 700

Titles

Barlow light - 300

Typeface for running text

Founded in 2018 by a team of Goldman Sachs FinTech engineers wiwith the mission of enabling safe and regulated crypto marketsand bridging traditional finance and crypto

Nunito sans light - 300 Nunito sans Semi Bold - 600

Correct use of color and typography:

Photography

Architectural patterns represent the industry we work in.
Our industry is monumental and historic, yet looks forward and aspires to use the latest technology advancement to leave a mark for generations to come.

Visual System

Our Visual System is designed to represent our core brand values

Transformation

Gradient

Stability

The Baseline

Order and Consistency

The Grid

Shedding Light

The Glow

Safeguarding

The Halo

Light and transparecy

The Shades