Campaign Manager
New York
Marketing
At Solidus, we believe digital assets offer an opportunity to transform finance and make it more inclusive, transparent, and efficient. Our team uses over 20 years of experience developing Wall Street-grade FinTech to build crypto-native market surveillance and compliance infrastructure. Digital asset firms globally use our products to detect, investigate, and report compliance threats, trade manipulation, and fraud in order to protect investors, provide transparency, apply for licensing, and comply with regulation. Our work is key to promoting institutional adoption of digital assets and growing the ecosystem.
The position:
We are seeking a dynamic and results-driven Campaign Manager to join our B2B marketing team. This role is pivotal in driving demand generation efforts, managing and executing marketing programs that fuel our top-of-funnel and sales pipelines, and contributing to Solidus Labs' growth.
This role encompasses both digital marketing and field marketing. You will manage in-person and virtual event projects, as well as contribute to and execute social and digital campaigns.
You should be detail-oriented and committed to producing high-quality deliverables, even under tight deadlines. As an ambitious company in an extremely dynamic space, we seek a candidate who is responsible, accountable, organized, self-motivated, and possesses a can-do attitude.
In this role, you will report directly to the VP of Marketing and collaborate closely with our Sales, Regulatory Affairs, and Product teams to support the development and evolution of a fast-growing company that is transforming the financial industry landscape.
Campaign Management:
Design, manage, and execute comprehensive marketing campaigns end-to-end, including third-party and Solidus-hosted events, webinars, podcasts, in-person and virtual experiences, social media, roadshows, direct email campaigns (via HubSpot), and newsletters.
Performance Measurement and Optimization:
Analyze program results to measure effectiveness against KPIs, providing insights and recommendations for optimization. Continuously iterate on marketing tactics to improve ROI and overall program performance.
Third-Party Partnerships:
Manage relationships with external vendors and partners to maximize the reach and effectiveness of joint marketing initiatives.
- 3+ years of experience in B2B marketing, with a strong focus on demand generation and campaign management.
- Proven experience in developing and executing multi-channel marketing programs, including events, webinars, and digital marketing.
- Proficiency in HubSpot is a must, with a demonstrated ability to leverage the platform for campaign execution, automation, and analytics.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Excellent communication and interpersonal skills, with a proven ability to collaborate effectively across teams.
- Self-motivated, able to work autonomously, and communicate with remote management for extended periods.
- Audacity to propose bold, ambitious ideas and execute them effectively.
Preferred Skills and Experience:
- A background in crypto, finance, or banking is a significant plus.
Location:
East Coast, hybrid.
